Destined for Change! - The Future Landscape of International Tourism Demand

What are "Gamma Destinations" and what is ‘Lisness Travel’? Do you enjoy "Type 2 Fun" and will you be "Set-Jetting" for your next holiday? This year at the Norsk Opplevelseskonferanse Ben Martin, who is the Global Director of HKS Hospitality Advisory, will be sharing the key trends that are currently driving demand for international leisure on tourism, drawing upon his experience from working on consulting commissions from Norway to France and from Oman to Saudi Arabia.


Markets change and evolve but, in the words of Wayne Gretzsky, ‘we should be skating to where the puck is going to be and not where it has been’. Join us to take a look at big-picture demand trends in this crucial and enlightening session.

Ben Martin

Ben Martin has an extensive catalogue of experience as a consultant focusing on real estate economics, with a particular emphasis on resorts, hotels, marinas, waterfronts, residential, leisure and mixed-use development. He has completed projects across a broad range of countries in Europe, Central Asia, the Middle East and Africa and his clients have included government organisations, leisure and entertainment providers, property development companies, financial institutions, development corporations and local authorities. Mr Martin is involved at all stages of the study process, from preliminary site reviews to the design and development of tailor-made financial models that reflect the recommended development programme for the project. Having gained more than 28yrs of experience as a consultant in this sector, he is now the Global Director of Hospitality Advisory Group at HKS Inc.

Bilde av Ben Martin som snakker på konferanse.
Bilde av Ben Martin på tur i vinter-Norge.