Hva kan vi lære av Sveits som er best i Europa på grønne, sømløse reiser?
Samferdsel og tilgjengelighet har alltid vært viktige utfordringer og konkurransefaktorer i norsk reiseliv. Nå, midt i det grønne skiftet, blir vi nødt til å diskutere disse temaene i et nytt lys. Vi har derfor sett hva andre land kan lære oss om temaet og invitert Corinne Genoud, Director Nordic Countries ved Switzerland Tourisms kontor i Stockholm.
Corinne vil holde foredraget sitt på engelsk. Dette sier hun:
As a travel destination, Switzerland is synonymous with spectacular mountains, one of the most closely-knit rail networks in the world, and impressive air and water quality. Our nature has the power to provide energy. We aim to preserve this – for many generations to come.
Switzerland Tourism is the national marketing and sales organisation for Switzerland as a travel, vacation and conference destination. Headquartered in Zurich, ST is present in 23 markets.
CORINNE GENOUD
Swiss Senior Management professional with a demonstrated history of 30 year working in the travel & tourism industry. Prior to my move to the Nordic Countries, I managed Switzerland Tourism's representations in UK&Ireland and the Netherlands. I recharge my batteries in the outdoors and tackle all sorts of endurance adventures, both on mountains and in waters.
